Novus Loyalty Signs Master Services Agreement with Hero Housing Finance Limited
Gurugram, August 4, 2026 — Novus Loyalty Limited today announced it has entered into a Master Services Agreement with Hero Housing Finance Limited (“HHFL”) to act as HHFL’s Loyalty Technology and Program Design Partner.
Under the 3-year agreement, Novus Loyalty will design, configure, implement, and manage a comprehensive connector loyalty and rewards ecosystem for HHFL, including loyalty strategy and program design, a points accrual engine, referral program, contest and milestone management, gamification, rewards marketplace, an engagement and nudge engine, leaderboards, an administration portal, and MIS & analytics — aimed at driving connector activation, engagement, lead generation, disbursement growth, referrals, and retention for HHFL. Deployment is expected within 2 weeks of execution.
The engagement follows a recurring, usage-linked revenue model, with consideration growing in proportion to user onboarding and engagement on HHFL’s platform over the 3-year term — offering Novus Loyalty a scalable, annuity-like revenue stream in addition to an upfront setup fee.
“This partnership with Hero Housing Finance reflects the growing demand for purpose-built loyalty infrastructure in the BFSI and housing finance space,” said Mr. Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited. “We’re excited to help HHFL drive stronger engagement and growth across its connector network.”
This disclosure was filed with BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
