Create rewarding experiences that drive repeat bookings, increase customer lifetime value, and make your brand the preferred choice for every journey.
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Resellers & Agents
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Increase in ABV
Low Cancellation Rates
Discounts are not the main reason for customer loyalty among travelers; they develop their loyalty due to customer satisfaction, brand recognition, and the opportunity to have rewarding experiences with each of their trips.
With a dedicated platform for travel loyalty, the airline, hotel, OTA, tour operator, or travel agency will be able to use technology to help build stronger relationships with their customers and drive measurable incremental growth in their business.
Get a Free DemoReward travelers for every journey and encourage them to choose your brand again.
Keep travelers engaged with personalized rewards, exclusive benefits, and loyalty tiers.
Motivate customers to spend more through upgrades, bundled offers, and premium rewards.
Use traveler behavior and preferences to create relevant offers and recommendations.
Turn occasional travelers into repeat customers and brand advocates.
Stand out in a crowded market with experiences travelers can't get elsewhere.
Some of the most crucial challenges that many travel brands face are listed below:
Last-minute cancellations can impact revenue and occupancy. Novus reduces cancellations with tier-based benefits, personalized rewards, and pre-departure engagement that encourages travelers to honor their bookings.
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Acquiring new customers is expensive, but retaining them is far more valuable. Novus encourages repeat bookings through personalized rewards, loyalty milestones, exclusive member benefits, and engaging travel experiences.
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One-size-fits-all promotions rarely drive engagement. Novus uses traveler behavior, preferences, and booking history to deliver personalized offers that are relevant, timely, and more likely to convert.
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Late bookings make demand planning difficult. Reward early reservations with bonus points, exclusive offers, and member-only incentives that encourage travelers to book ahead.
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Managing travelers, agents, distributors, and partners shouldn't require multiple systems. Novus brings B2B and B2C loyalty programs together on a single multi-tenant platform.
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Growing loyalty programs need stronger protection. Novus helps safeguard every transaction with real-time monitoring, fraud detection, and secure reward validation.
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Many travelers book the lowest-priced option available, limiting revenue opportunities. Novus encourages upgrades, premium packages, and add-on purchases through targeted rewards and personalized incentives.
Request a DemoCreating a successful travel loyalty program shouldn't require months of development or complex technical projects.
Build a loyalty program that reflects your brand, not your technology provider. With Novus Loyalty, airlines, hotels, OTAs, tour operators, and travel agencies can manage personalized rewards, loyalty tiers, partner ecosystems, and traveler engagement from a single platform to boost retention, repeat bookings, and customer lifetime value.
Your loyalty platform should work with the systems you already use, not replace them. Novus Loyalty seamlessly integrates with your existing travel technology, ensuring a smooth flow of customer, booking, engagement, and loyalty data through flexible APIs, so you can deliver a connected experience across every touchpoint.
Connect loyalty data with customer engagement platforms such as HubSpot to create personalized campaigns and traveler communications.
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Integrate with leading booking platforms including Booking.com and other travel reservation systems to reward travelers automatically based on booking activity.
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Leverage scanner-based validation capabilities to verify transactions, support reward eligibility, and simplify loyalty participation.
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Our API-first architecture allows businesses to connect loyalty programs with booking engines, customer databases, mobile applications, payment systems, and proprietary platforms.
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Combine traveler behavior, booking activity, rewards, and engagement data to provide a more personalized loyalty experience throughout each journey.
If you are initiating a loyalty program from scratch or improving an existing loyalty program, Novus Loyalty allows you to integrate more quickly, scale more easily, and provide a more connected traveler experience.
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Unlike solutions that focus only on customer rewards or require lengthy implementations and multiple systems, Novus Loyalty unifies customer, agent, distributor, and partner loyalty into one scalable platform. It combines the flexibility of SaaS with the power of enterprise-grade loyalty management.
| Capabilities | Novus Loyalty | Generic Loyalty Platform | Enterprise-Only Platform |
|---|---|---|---|
| Travel-specific loyalty rules | ✓ | ✗ | Limited |
| B2B + B2C Program Management | ✓ | ✗ | Add on |
| White-Label Experience | ✓ | ✗ | Additional Cost |
| AI-Powered Personalization | ✓ | ✗ | Limited |
| Rapid development | 30 to 60 days | 90 to 180 days | 6 to 12 months |
| Built-in fraud prevention | ✓ | ✗ | ✓ |
| Flexible SaaS pricing | ✓ | Custom Enterprise only | |
| Coalition Loyalty Programs | Limited | Limited | |
| Traveler + Agent + Partner Loyalty | ✓ | ✗ | Limited |
Questions we get asked the most.
There is a wide range of people that need to be engaged by a modern travel company, such as customers, travel agents, distributors, affiliates, and business partners. Novus Loyalty enables businesses to run both customer loyalty and partner incentive programs from the same platform to help manage, monitor, and promote engagement within the entire travel ecosystem.
Travel loyalty programs typically offer rewards that enhance a customer's travel experience rather than just discounts. Room upgrades, flight upgrades, free services, member-only benefits, cashback, gift cards, early access, affiliate offers, and customized travel experiences are some examples of successful travel loyalty rewards. Ultimately, the best combination of rewards depends on your target audience, the type of travel segment you cater to, and your business goals.
A successful loyalty program can only be defined based on the actual business results, not by the number of members. For example, the most important metrics for a travel company to measure against its loyalty program are repeat booking rate, customer retention, average booking value, redemption activity, member engagement, lead time to travel, and overall value of the customer. By providing real-time reporting and analytics, Novus Loyalty enables travel companies to monitor and grow the effectiveness of their loyalty programs.
Engage travelers with personalized rewards,exclusive benefits, and experiences that keep them coming back.
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Novus Loyalty Limited,
727, Udyog Vihar, Phase 5, Gurugram, Haryana 122016, India
CIN: U72900HR2011PLC127344
