A vehicle sale is just the beginning. Novus helps dealerships, OEMs, service centers, and fleet businesses turn every visit into long-term customer value through one powerful automotive loyalty software solution.
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Helping brands improve customer retention, increase repeat purchases, and build stronger customer relationships through data-driven loyalty programs.
Customer relationships don't end when a vehicle leaves the showroom. The real challenge is keeping customers
engaged, returning for service, and choosing your brand again in the future.
Most dealerships fail to keep their customers after the manufacturer’s warranty has expired. A structured program for retaining customer loyalty will reduce the chance of customers going to an independent service provider for their vehicle after they leave the dealership, thus decreasing overall revenue associated with service and lifetime value.
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After the sale of a vehicle, the manufacturer cannot build direct relationships with the owner of the vehicle. Novus works with brands to create an all-in-one loyalty program that connects the OEMs to dealerships, service centers, and digital platforms and provides all of this information in one place.
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Sales, service, parts, and marketing have different and unconnected data. Unconnected data will limit your ability to understand customer behavior, tailor offers to each individual customer and discover new amounts of revenue.
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Customers in today’s world expect to receive value, convenience, and relevance. A personalized reward based on what the customer has done in the past and how they have used their vehicle will give better results than a discount that applies to every customer.
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As competition intensifies and customer expectations evolve, automotive brands must find new ways to retain customers throughout the ownership journey.
Encourage customers to return for maintenance, repairs, inspections, and parts purchases through targeted rewards. Build stronger retention and generate consistent after-sales revenue.
Keep customers engaged beyond the vehicle purchase with Silver, Gold, and Platinum tiers offering exclusive benefits, bonus points, and priority services.
Reward customers based on vehicle ownership, service history, mileage, and preferences. Personalized incentives drive higher engagement, loyalty, and redemption rates.
Engage customers seamlessly through SMS, email, WhatsApp, mobile apps, loyalty digital wallets, and dealership interactions from a single platform.
Align dealers, OEMs, and channel partners with performance-based rewards that encourage customer-focused actions and business growth.
Monitor customer retention, campaign performance, redemption trends, CLV, GPM, ARO, and DSI through real-time dashboards and actionable insights.
Increase showroom traffic, service retention, referral activity, and repeat vehicle purchases through rewards tailored to the entire ownership lifecycle. Keep customers engaged from the first test drive through future trade-ins and vehicle upgrades.
Boost customer retention with points for oil changes, tire rotations, inspections, battery replacements, and seasonal maintenance services. Encourage repeat visits with an auto repair loyalty program built for independent shops and large service chains.
Encourage frequent charging sessions with rewards based on charging frequency, subscriptions, referrals, and network usage. Build loyalty while making your charging network the preferred choice for EV drivers.
Strengthen direct customer relationships after vehicle delivery through personalized offers, connected engagement, and service-based rewards. Create a scalable automotive loyalty platform across dealer networks and regional markets.
Strengthen long-term business relationships with customized reward structures for fleet operators, lease customers, and corporate accounts. Reward volume, servicing activity, and contract renewals through dedicated engagement programs.
Increase repeat purchases through loyalty rewards for accessories, consumables, online orders, and service-related purchases while connecting e-commerce and in-store experiences.
Improve engagement for riders, drivers, and subscription users through loyalty rewards tied to trip frequency, subscriptions, referrals, and usage milestones.
Increase repeat bookings with rewards for rentals, upgrades, referrals, and membership activities. Keep customers returning to your brand through personalized incentives and exclusive benefits.
of brands with advanced personalization strategies report improved customer loyalty, according to Deloitte.
higher service return visit rates are commonly associated with dealership loyalty programs focused on retention and rewards.
higher redemption rates are achieved through personalized offers compared to generic promotions, according to loyalty industry benchmarks.
loyalty programs across 20+ industries are analyzed annually within the Bond Loyalty Report ecosystem, highlighting growing demand for data-driven loyalty experiences.
Choose how customers earn and redeem rewards through service visits, referrals, purchases, memberships, or exclusive benefits.
Apply your branding, loyalty rules, rewards, and customer journeys to create a seamless ownership experience.
Integrate with your CRM, DMS, POS, and other business tools to unify customer data across every touchpoint.
Track retention, service revenue, referral activity, repeat purchases, GPM, ARO, and DSI through real-time reporting to improve program performance and customer value.
Novus Loyalty Limited,
727, Udyog Vihar, Phase 5, Gurugram, Haryana 122016, India
CIN: U72900HR2011PLC127344
