The Card-Linked Offers Platform Built for Banks & Card Issuers

Reward cardholders automatically on everyday purchases, no apps, coupons, or POS integration required.

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  • Visa
  • Mastercard
  • American Express
  • JCB
card link offer

40 Mn+

Cards Linked

12K+

Merchant Live

15

Countries Supported

10 Mn+

Happy Customers

Why Issuers Are Adopting Card-Linked Offers

  • Acquiring cardholders is only the first step; keeping your card top-of-wallet is the real challenge.
  • Traditional loyalty programs with points catalogs and manual redemption often fail to drive sustained engagement.
  • Modern consumers expect rewards to happen automatically without downloading another app or entering promo codes.
  • Frictionless reward experiences increase transaction frequency and improve customer satisfaction.
  • Card-linked offers reward real spending instantly, helping issuers increase card usage and retain customers.
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why issuers are adopting card-linked offers

How Card-Linked Offers Work

Card-linked offers automatically reward customers for eligible purchases made with their existing debit
or credit cards; no coupons, promo codes, or manual redemption required.

Simple Four-Step Process

01

Link the Card

Cardholders securely register their debit or credit card through an API, mobile app, QR code, SDK, or white-label web portal.

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02

Publish Offers

Merchants create and launch exclusive cashback or rewards offers that become available across the issuer's network.

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03

Match Transactions

When a qualifying purchase is made, the platform securely matches the transaction against predefined offer criteria in real time using tokenized transaction data.

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04

Reward Instantly

Cashback, loyalty points, or other rewards are automatically credited to the cardholder, with no coupons, redemption steps, or waiting required.

Core Platform Capabilities

A complete card-linked offer loyalty platform infrastructure designed for speed, security, and engagement.

Card Linking & Registration

Enable secure card enrollment through APIs, SDKs, QR codes, mobile apps, or a fully white-label web portal. Cardholders can register in seconds with enterprise-grade data protection.

Real-Time Transaction Matching

Automatically identify eligible purchases using merchant ID, MCC, spend thresholds, and other rules. Rewards are triggered instantly through secure network-level transaction matching.

Merchant Offer Management

Provide merchants with a self-service portal to create, manage, and monitor offers while giving issuers complete control over approvals, reporting, and campaign governance.

Flexible Rewards Engine

Launch Card-Linked Cashback, loyalty points, tiered, or hybrid reward programs with configurable rules based on merchants, customer segments, locations, or spending behavior.

White-Label Experience

Deliver a fully branded experience with customizable registration portals, web interfaces, notifications, and reward journeys that seamlessly align with your card program.

Analytics & Performance Insights

Track offer performance, customer spending, redemption trends, and incremental revenue through real-time dashboards designed for both issuers and merchants.

Enterprise Security & Compliance

Protect every transaction with a PCI-DSS compliant infrastructure, tokenized transaction matching, encrypted data, and support for global payment network compliance standards.

Fast Deployment & API Integration

Integrate seamlessly with existing banking infrastructure through production-ready APIs; no merchant POS integration required. Launch pilots in weeks with minimal implementation effort.

FAQs

Questions we get asked the most.

No. As a merchant-funded rewards platform, Novus CLO requires no new POS hardware or software on the merchant side. Transaction matching takes place securely at the payment network level, making onboarding simple and cost-effective.

The platform supports both merchant-funded and issuer-funded rewards. Many programs also use a hybrid model, allowing banks and merchants to share reward costs based on campaign objectives.

The platform supports major global card networks, including Visa, Mastercard, American Express, and JCB, enabling issuers to launch programs across multiple card portfolios.

Yes. The platform is designed to support millions of linked cards, high transaction volumes, and large merchant networks while maintaining real-time performance and reliability.

Pricing depends on factors such as card volume, merchant network size, deployment model, and the features you choose. A tailored pricing model can be provided during a product demonstration.

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