Novus Features to Make Your Channel
Loyalty Program Thrive
Novus harnesses the strength of powerful tools, intuitive workflows, and intelligent automation
to assist brands in managing partner rewards easily. Our loyalty platform for channel offers
the control and flexibility to activate high-performance programs that evolve with your company.
Traceability over Secondary Sales
Access instant performance insights with advanced monitoring and reporting tools. Stay proactive and optimise your channel loyalty solutions with complete visibility into partner activity.
Smart Target Settings
Whether it’s point redemptions or point of sale prompts, Novus enables brands to set up quick and simple tools, allowing brands to manage their loyalty solutions effortlessly.
Flexible Rewards
Our flexible platform enables you to modify rewards and partner journeys as your business needs evolve.
Personalized Experience & Communication
Novus anticipates partner needs and empowers brands to deliver rewards and incentives that keep channel partners motivated.
Gamified Reward Programs
Engage your partner with interactive gamification, leaderboard, contests, and challenges to create an exciting and participatory channel partner rewards program.
Customized Rewards
Build personalized rewards that reflect your brand’s goals and partner expectations, boosting loyalty and long-term collaboration across your network.
Empowering Brands to Build Advocacy & Stronger
Channel Relationships
With Novus, brands access a smarter way to influence partner behaviour, strengthen brand preference,
and drive consistent channel revenue. Our channel-first approach ensures your partners
stay motivated, informed, and aligned with your business goals.
Repetitive Orders
Higher Retention & Reduced Churn Rate
Automate to Stay Hassle-Free
Turn Your Channel Strategy Into a High-Performance Revenue Engine
- We build tailored incentive frameworks designed for each channel tier: distributors, wholesalers, retailers, and dealers, ensuring every partner is rewarded based on clear criteria.
- Our analytics layer helps you identify your strongest revenue contributors and uncover new opportunities for growth.
- From tactical trade schemes to short-term accelerators, we help you stay competitive and keep partners pushing your products ahead of others.
Engaging, Gamified Journeys That Keep Partners Active & Driven
- We craft partner experiences that go beyond transactions. Personalized rewards, tier-based milestones, and interactive gamification features, including leaderboards, scorecards, and contests. These small yet effective features keep partners energized throughout the sales cycle.
- Dedicated communities allow partners to share achievements, exchange insights, and stay updated, strengthening retention and long-term loyalty.
Run Complex Incentive Programs With Zero Manual Workload
- Our platform brings complete automation to your channel ecosystem, from qualification rules to payout cycles.
- Accurate calculations eliminate manual errors, ensuring partners receive timely payouts they can trust.
- Earnings calculators help partners track potential rewards, while centralized dispute management keeps your processes transparent and smooth.
Understanding How Our Channel Loyalty Program Software Works
Novus makes it effortless for brands to accelerate partner performance with a seamless and intuitive channel loyalty platform
designed for hassle-free adoption across distributors, dealers & resellers. Every step is built to simplify engagement
and maximize partner participation.
Register
Channel partners can quickly enroll through an easy, guided sign-up process within the app.
Account Overview
After joining, partners instantly get a clear view of their status, performance insights, and program highlights.
Rewards Catalog
They can browse a curated selection of channel loyalty rewards to understand benefits and plan their earning journey.
Tier Progression
Partners move through tiers based on performance, unlocking better incentives and exclusive perks.
Update Account
They can freely update profile details, preferences, and communication settings whenever needed.
Track Progress
Partners monitor sales metrics, earnings, and growth milestones whenever they want.
Real-Time Notifications
Timely alerts keep them informed about new offers, bonus opportunities, and important program updates.
Recognition and Awards
Top performers are celebrated with special acknowledgments and incentives, just like in a well-structured dealer or distributor loyalty program.
Why Choose Novus To
Strengthen Ties With Channel
Sales Partners?
Novus offers a feature-rich, intuitive ecosystem built to help brands nurture long-term relationships with dealers, distributors, and resellers. With our channel partner loyalty software, businesses gain powerful tools, real-time insights, and customizable reward capabilities to drive stronger engagement and accelerate channel sales.
- Follow ethical practices, transparency and honesty
- Craft tailored channel partner reward programs
- Simple, easy-to-use platform with complete control for brands
Looking for a smarter way to motivate your channel partners and accelerate performance?
With Novus, you can run a customized channel partner incentive program that
rewards, boosts partner engagement, and drives consistent business growth.
Loyalty Blogs
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Frequently Asked Questions
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What is a Channel Loyalty Platform?
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A channel loyalty platform helps brands engage, reward, and retain their channel partners through personalized loyalty solutions tailored to their performance and contribution. It strengthens long-term relationships between brands and their partners by automating rewards, recognition, and incentives. Novus provides a powerful solution that enables companies to maximize channel sales and unlock sustained partner loyalty.
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Which businesses will benefit from a Channel Loyalty Platform?
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Any business that relies on channel partners to sell, promote, or distribute products can greatly benefit from a b2b channel loyalty program. By offering structured incentives and recognition, brands can motivate partners to perform better, build stronger relationships, and ensure partners actively push their products over competitors.
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How can I measure the success of my channel loyalty program?
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Measuring the impact of your program is essential for ongoing improvement. Brands can track performance by monitoring partner engagement levels, analyzing sales growth, collecting partner feedback, studying partner retention rates, and reviewing ROI. With the right channel loyalty software, these insights become easier to access and interpret.
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Is a Channel Loyalty Platform suitable for businesses of all sizes?
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Absolutely. Whether you’re a startup, mid-sized company, or enterprise, a channel loyalty platform can support your partner ecosystem. Any business leveraging channel sales partners can implement a scalable solution to increase engagement and drive growth—regardless of industry or size.
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What types of rewards can be offered through the Novus Channel Loyalty Platform?
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Novus helps brands design meaningful and high-impact reward structures aligned with their business goals and partner expectations. Here are the types of programs brands can run:
- Tiered Loyalty Programs
- Point-based Loyalty Programs
- Exclusive Discounts
- Recognition & Awards
- Referral Programs
- Community Events
Partners receive tier-based benefits depending on their performance and contribution.
Points are awarded for completing sales targets, generating leads, participating in training, and more, similar to how a dealer loyalty program encourages consistent partner engagement.
Channel partners enjoy special pricing, promotional deals, priority access to new launches, and exclusive offers.
Top performers are highlighted through awards, certificates, newsletters, spotlight features, and exclusive partner events, helping brands build a strong reseller loyalty program experience.
Partners earn commissions, bonuses, or discounts for referring new partners, helping expand the vendor’s channel network.
Brands can foster collaboration and networking through events, workshops, conferences, and online forums, often tied to structured distributor incentive schemes.
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How do I get started with implementing a Channel Loyalty Platform?
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p>To begin, simply connect with the Novus Loyalty team and share your business requirements. Our experts will guide you through building a customized loyalty program tailored to your partner ecosystem, helping you accelerate engagement and achieve long-term sales growth.
Book a demo today and start building a high-performing channel loyalty program for your business.
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p>To begin, simply connect with the Novus Loyalty team and share your business requirements. Our experts will guide you through building a customized loyalty program tailored to your partner ecosystem, helping you accelerate engagement and achieve long-term sales growth.
