CX Automation Suite
A Unified CX Automation Platform Built To Orchestrate Journeys
Our customer experience automation platform unifies marketing, service, and loyalty into one intelligent engine, turning behavioral data and 360° feedback insights into real-time journeys that strengthen engagement and reduce churn.
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Customer Experience Automation Built on Real-Time Insights
We enable marketing, CRM, and growth teams to deploy multi-layered automation strategies using dynamic segmentation,
event-driven triggers, predictive analytics, and omnichannel execution, all within a unified architecture.
Real-Time Customer Action Triggers
- Automatically trigger messages or rewards when someone makes a purchase, abandons a cart, becomes inactive, refers a friend, or hits a milestone
- Set simple rules that define when and how engagement should happen
- Act on both browsing behavior and purchase activity
Smart Customer Segmentation
- Group customers based on spend, frequency, engagement level, or lifecycle stage
- Automatically update segments as customer behavior changes
- Run highly targeted campaigns without manual effort
Seamless Omnichannel Engagement
- Engage customers through web, mobile app, email, SMS, WhatsApp, and offline channels
- Maintain a single customer view across all interactions
- Deliver consistent messaging wherever customers interact with your brand
Proactive Retention & Churn Prevention
- Spot early signs of disengagement or a drop in activity
- Trigger win-back campaigns before churn happens
- Prioritize high-value customers with timely, personalized engagement
Personalized Experiences at Scale
- Show tailored offers and messages based on past purchases and behavior
- Recommend rewards that match customer preferences
- Increase conversions with contextual, data-driven engagement
Flexible & Scalable System
- Easily connect with your CRM, ecommerce platform, and payment systems
- Capture customer actions in real time
- Support multiple brands, regions, and currencies from one platform
AI-Enhanced Customer Experience Optimization
NoCXy strengthens your automation framework with predictive analytics and machine learning-driven decisioning. It continuously analyzes behavioral datasets to recommend next-best actions, optimize workflow performance, and increase ROI across automated journeys.
- Churn risk detection and LTV forecasting
- Intelligent reward allocation and budget optimization
- Automated campaign performance benchmarking
Customer Lifecycle Programs Aligned to Revenue & Retention Goals
Novus Loyalty’s customer experience automation platform enables structured, KPI-driven lifecycle programs that power targeted marketing campaigns, personalized engagement initiatives, retention strategies, and advocacy growth, all aligned with acquisition, conversion, and long-term customer value objectives.
Onboarding & Activation
Revenue Acceleration
Retention & Win-Back
Loyalty Progression
Referral Growth
High-Value Protection
Onboarding & Activation
Accelerate customer activation and shorten time-to-first-purchase through structured welcome campaigns, behavior-based nudges, first-purchase incentives, and seamless loyalty enrollment designed to optimize early-stage conversion funnels.
Revenue Acceleration
Increase AOV and purchase frequency with intelligent cross-sell and upsell campaigns, cart recovery journeys, and milestone-based incentives triggered by spend thresholds and buying patterns.
Retention & Win-Back
Reduce churn and re-engage inactive users by detecting inactivity signals, deploying targeted recovery campaigns, and delivering personalized offers based on historical behavior and lifecycle stage.
Loyalty Progression
Drive long-term engagement with tier upgrades, milestone recognition, and dynamic reward issuance that reinforces loyalty mechanics and increases customer lifetime value.
Referral Growth
Turn satisfied customers into acquisition drivers by launching trigger-based referral campaigns, automating reward fulfillment, and tracking referral conversions in real time.
High-Value Protection
Safeguard top-performing customers using revenue-based segmentation, exclusive benefits, priority engagement, and proactive retention strategies before churn risk increases.
A Unified Automation Layer for Growth-Driven Organizations
From D2C brands to enterprise ecosystems, we provide a centralized automation infrastructure that aligns marketing, CRM, and loyalty operations, ensuring data-driven decision-making and scalable customer engagement.
Banking
Insurance
Telecom
Hospitality
Pharma
Automotive
Employee
Channel Partner
Ecommerce
Healthcare
Retail
Transform Automation Into Measurable Performance Outcomes
A robust CX Automation platform designed to improve CAC efficiency, increase retention rates, and maximize customer lifetime value, while reducing operational overhead.
Automate Every Interaction.
Optimize Every Outcome.
Activate Intelligent CX
