Novus Loyalty Building Lasting
Connections with Every Customer

At Novus Loyalty, we believe loyalty is more than rewards—it’s about building lasting connections. As a leading SaaS loyalty platform, we empower businesses across industries—retail, banking, healthcare, travel, and more—to engage, retain, and delight their customers with personalized loyalty experiences.

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We Make Loyalty Simple,
Effective, And Rewarding

Founded in 2011, Novus Loyalty is dedicated to transforming how businesses build and nurture customer relationships. Our mission is to empower brands with innovative, data-driven loyalty solutions that foster deeper connections and drive sustainable growth. We are committed to delivering personalized, scalable, and secure loyalty programs that resonate with today's dynamic customer expectations.

10+ Years of Trust and Success
the Novus Loyalty Journey

Incorporated as an IT service company and started serving clients in the US.

2011

Develop a franchise-based loyalty platform to sell to marketing agencies.

2013

Partnered with others enterprise loyalty platforms for customer loyalty and integration with retail and banking systems.

2015

After learning from all platforms and realizing gaps in the Indian BFSI industry, start developing your own enterprise loyalty platform.

2017

Rebrand as Novus and onboard the first big client on the Novus platform.

2019

Momentum picked up—new leading bank joined Novus Loyalty in 2020.

2021

Growth sustained—Novus Loyalty closed 2 trusted banks in 2023.

2023

A pivotal year of global expansion—Novus Loyalty onboarded 4 dynamic clients across fintech and global markets.

Earned the Excellence in Finance Award at FiNext 2024.

5 innovation brands chose Novus Loyalty to power their customer retention.

2024

Our Vision Creating Lasting
Connections For The Future

At Novus Loyalty, we believe the future of loyalty is not just about rewards, but about creating personalized, meaningful experiences that inspire lasting trust. Over the past 10 years, we’ve helped brands transform how they connect with customers, and our journey is only just beginning.

Looking ahead, our vision is to integrate AI-driven insights, gamification, and next-gen engagement tools that redefine customer loyalty for a digital-first world. We aim to empower businesses globally to stay ahead of customer expectations, deliver seamless experiences, and build relationships that go beyond transactions.