Novus Loyalty Strengthens AI-Powered Loyalty Vision at Global Fintech Fest 2026

Mumbai, India — September 2026

Novus Loyalty Limited, a technology company delivering AI-powered loyalty and rewards solutions, participated as a Bronze Partner and Exhibitor at Global Fintech Fest (GFF) 2026, held from 8–11 September 2026 at the Jio World Convention Centre, Mumbai. The company hosted a dedicated booth — JE15, Zone 2, Jasmine Hall — where it engaged with banks, fintechs, enterprises, and industry leaders shaping the next generation of customer engagement.

Showcasing AI-Led Loyalty Innovation

Throughout the event, Novus Loyalty’s team held conversations centered on how artificial intelligence and enterprise loyalty technology can convert customer data into stronger, longer-lasting relationships. The company’s core message: points are easy, relevance is hard — the next wave of loyalty programs must be predictive, contextual, and closely tied to real customer behavior rather than transactional rewards alone.

Key Announcement: CENT Rewardz Expands to Delhi Metro and Indian Railways

A major highlight of Novus Loyalty’s presence at GFF 2026 was the live unveiling of a new integration for CENT Rewardz, the loyalty rewards portal it operates for Central Bank of India. The enhancement allows customers to redeem CENT Rewardz points directly for:

• Delhi Metro ticket bookings via the Sarthi App
• Indian Railways ticket bookings via IRCTC

This extends the program beyond conventional shopping and lifestyle redemptions into everyday commuting and rail travel, bringing loyalty and payments closer together in customers’ daily lives.

Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited, said the initiative reflects the company’s vision of making rewards more relevant to customers’ everyday routines by bridging loyalty and payments. The new redemption facility was demonstrated live at the company’s booth.

Agentic AI Transformation: Introducing “Nocxy AI”

Alongside the CENT Rewardz expansion, Novus Loyalty used GFF 2026 to spotlight its move into agentic AI with the launch of Nocxy AI, a suite of three AI agents built to bring autonomous, task-completing intelligence into the loyalty experience:

• Personalized Offers Agent — analyzes individual customer behavior to surface and recommend offers tailored to each customer, rather than generic, one-size-fits-all promotions.
• Personalized Redemption Agent — intelligently suggests and guides customers toward the most relevant redemption options for their accumulated points, based on their preferences and past activity.
• Conversational Chatbot Agent — enables customers to complete their entire loyalty journey — browsing offers, checking points, and redeeming rewards — within a single chat interface, removing the need to navigate across multiple pages or screens.

Together, the three agents mark Novus Loyalty’s shift from a traditional rules-based loyalty platform toward an agentic AI model, where AI agents actively act on customer intent rather than simply presenting static options.

Event Highlights

• Format: Bronze Partner & Exhibitor
• Dates: 8–11 September 2026
• Venue: Jio World Convention Centre, Mumbai
• Booth: JE15, Zone 2, Jasmine Hall
• Focus areas discussed: AI in loyalty, personalization, rewards, customer engagement, next-generation loyalty strategy
• Marquee launch: CENT Rewardz redemption via Delhi Metro Sarthi App and IRCTC
• Agentic AI launch: “Nocxy AI” — three AI agents for personalized offers, personalized redemption, and an all-in-one conversational chatbot
• Day 1 recap theme: “Loyalty is no longer just about rewards — it’s about making every customer interaction more meaningful.”

Day-by-Day Highlights

Day 1 Novus Loyalty opened its booth at Jasmine Hall with conversations centered on AI, personalization, rewards, and next-generation loyalty strategy. The company closed the day with the message that loyalty has moved beyond simple rewards toward making every customer interaction more meaningful, thanking visitors for engaging with the team and previewing more to come.

Day 2 The standout moment of Day 2 was the live, on-ground unveiling of the expanded CENT Rewardz redemption options — enabling customers of Central Bank of India’s loyalty program to redeem points directly for Delhi Metro (Sarthi App) and IRCTC train ticket bookings. The demonstration, showcased at Booth JE15, drew attention as a concrete example of embedding loyalty rewards into customers’ everyday commuting and travel needs, with Chairman & MD Deepak Tomar framing it as part of the company’s broader push to make rewards more relevant to daily life.

Day 3 As the event drew to a close, Novus Loyalty’s team reflected on the broader takeaways from GFF 2026, noting that the event offered valuable insight into India’s evolving fintech and digital economy. The team highlighted that sustainable growth in the sector comes from balancing innovation with financial discipline, strong governance, and long-term vision — a fitting close to four days of conversations on AI, loyalty, and customer engagement.

About Novus Loyalty

Novus Loyalty Limited is a technology company delivering AI-powered loyalty and rewards solutions that enhance customer, partner, and employee engagement. Its cloud-based, modular platform supports the end-to-end lifecycle of enterprise loyalty programs across banking, e-commerce, retail, and other sectors. The company operates CENT Rewardz, a loyalty rewards portal developed for Central Bank of India.

About Global Fintech Fest

Global Fintech Fest (GFF) is one of the world’s leading fintech gatherings, bringing together banks, fintechs, regulators, and technology providers to shape the future of financial services. GFF 2026 was held at the Jio World Convention Centre, Mumbai, from 8–11 September 2026.

Media Contact

Novus Loyalty Limited Email: sales@novus-loyalty.com

Quick Summary

Novus Loyalty joined GFF 2026 in Mumbai as a Bronze Partner, running a booth at Jasmine Hall (JE15, Zone 2) across the four-day event (8–11 September). Day 1 focused on booth conversations around AI, personalization, and next-gen loyalty; Day 2 delivered the standout moment — a live unveiling of expanded CENT Rewardz redemption via Delhi Metro’s Sarthi App and IRCTC; and Day 3 closed with reflections on balancing innovation, financial discipline, governance, and long-term vision for India’s fintech ecosystem. Alongside these, the company also unveiled Nocxy AI, a new suite of three agentic AI agents covering personalized offers, personalized redemption guidance, and an end-to-end conversational chatbot experience. Together, the event reinforced Novus Loyalty’s positioning at the intersection of AI, payments, and enterprise loyalty technology, signaling its shift toward autonomous, agentic AI in customer engagement.