Novus Loyalty Launches CENT Rewardz Redemption on Delhi Metro Sarthi App and IRCTC at Global Fintech Fest 2026

Mumbai, September 10, 2026 — Novus Loyalty Limited today launched CENT Rewardz redemption on the Delhi Metro Sarthi App and IRCTC platform at Global Fintech Fest 2026, enabling Central Bank of India customers to pay for metro and rail travel using their CENT Rewardz points.

CENT Rewardz is Novus Loyalty’s rewards portal built for Central Bank of India, enabling customers to earn and redeem loyalty points across everyday transactions. With this new integration, customers can now redeem CENT Rewardz points directly for Delhi Metro ticket bookings via the Sarthi App and for IRCTC train ticket bookings — extending rewards utility into daily commuting and travel.

“This launch reflects our vision of making rewards more useful in customers’ everyday lives — from shopping to now, travel,” said Mr. Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited. “By enabling CENT Rewardz redemption on platforms like Delhi Metro Sarthi and IRCTC, we’re helping Central Bank of India bring loyalty and payments closer together for millions of daily commuters and travelers.”

The launch was showcased live at the Novus Loyalty booth (Booth JE15, Zone 2, Jasmine Hall) at Global Fintech Fest 2026, held at Jio World Centre, Mumbai from September 8–11, 2026, where the Company is participating as a Bronze Partner and Exhibitor.