Novus Loyalty to Introduce NoCXy AI — The Intelligence Layer Behind Enterprise Loyalty
Gurugram, India — July 6, 2026 — Novus Loyalty Limited is developing NoCXy AI, a proprietary artificial intelligence-powered decision engine designed to transform how enterprises engage, reward, and retain customers. The platform is being built using the Company’s IPO proceeds earmarked for product innovation.
Moving beyond rule-based loyalty
Traditional loyalty platforms operate on static, predefined rules. NoCXy AI is designed to introduce an intelligent decision-making layer that continuously analyzes customer interactions across purchase transactions, mobile apps, CRM platforms, websites, and digital channels — enabling dynamic, individualized engagement strategies instead of one-size-fits-all experiences.
Powered by 12 specialized AI agents
At the core of NoCXy AI’s architecture is a planned suite of 12 specialized AI agents organized into three functional pillars:
- Member Experience — personalization, redemption assistance, retention, conversational engagement
- Merchant & Partner — campaign intelligence, partner onboarding, fraud detection, merchant performance
- Platform Intelligence — data governance, loyalty analytics, rule automation, multi-programme orchestration
Driving the next phase of product innovation
The platform is expected to strengthen Novus Loyalty’s enterprise offering by integrating AI, automation, and transaction intelligence into a unified engagement ecosystem for banking, financial services, retail, and other enterprise sectors.
About Novus
Established in 2011, Novus Loyalty Limited is an AI-powered enterprise loyalty and customer engagement technology company. It serves 100+ enterprise customers, processes 40+ crore transactions monthly, and supports 4+ crore consumers across India and international markets.
This is a general update filed with BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Certain statements in this release are forward-looking and relate to a product currently under development, not yet commercially deployed; actual outcomes, features, or timelines may differ.
For media/investor queries: investor@novus-loyalty.com | Finportal Investment Pvt. Ltd. (IR Advisor) — invrel@finportalin.com
