Novus Loyalty Wins USD 407,500 Contract from Bank of Abyssinia for Enterprise-Wide Loyalty Program

Gurugram, April 10, 2026 — Novus Loyalty Limited, a technology-driven loyalty and rewards solutions provider, today announced it has received a notification of award from Bank of Abyssinia, Addis Ababa, Ethiopia, for the implementation of an Enterprise-Wide Loyalty Program Management Solution (EWLPMS).

The contract, valued at USD 407,500, covers licensing, implementation, customization, training, and support services for the bank’s loyalty program rollout.

“This engagement reflects our growing global footprint and our ability to deliver enterprise-scale loyalty solutions in international markets,” said Mr. Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited. “We look forward to strengthening our partnership with Bank of Abyssinia as we execute this project.”

This marks another milestone in Novus Loyalty’s expansion into international BFSI markets, following its recent traction with banking clients across the UAE, US, and other regions.

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This disclosure was also filed with BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.