10 Best AI Loyalty Platforms in the GCC for 2026 

From swapping your credit card for shopping at a Dubai mall to refuelling in Abu Dhabi or ordering dinner in Riyadh, loyalty programs are becoming part of everyday life across the GCC. With established programs such as Shukran and ADNOC Rewards attracting millions of members, the opportunity for businesses goes beyond simply offering points. 

The real challenge is turning loyalty into a measurable business advantage. Businesses need technology that delivers relevant rewards, supports Arabic and English experiences, connects customer touchpoints, and uses AI to encourage repeat purchases.  

This guide compares 10 loyalty platforms for businesses across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, highlighting their key capabilities, ideal use cases and considerations before choosing a provider. 

The GCC Loyalty Market in Numbers 

• Regional market size: The Middle East loyalty programs market grew from US$2.81 billion in 2024 to an estimated US$3.27 billion in 2025 and is forecast to reach US$5.49 billion by 2029, according to the Research and Markets Middle East Loyalty Programs Intelligence Report. 

• UAE: Gulf Business reported that UAE loyalty programmes were expected to grow 16.1% to about US$490.8 million in 2025. 

• Saudi Arabia: Khaleej Times reported that Saudi Arabia’s loyalty market could reach US$1.27 billion by 2030. 

• Mobile commerce: Smartphones drove 78.67% of UAE ecommerce in 2025, per Mordor Intelligence data cited in Gameball’s UAE guide. 

Forecasts vary by methodology, but the direction is clear. Loyltworks’ GCC trends analysis highlights mobile-first programs, instant cashback, coalition partnerships and Arabic-enabled WhatsApp journeys as 2026 themes. 

What to Look for in a GCC Loyalty Platform 

• AI that you can test: Personalized offers, churn prediction and next-best-action recommendations. 

• Bilingual, right-to-left experiences: Full Arabic and English support across apps, web and messaging. 

• Omnichannel earning and redemption: One balance across stores, apps, ecommerce and partners. 

• Regional readiness: Local currencies, UAE VAT treatment, data hosting and Ramadan or festival campaigns. 

• Proof of incremental value: Reporting on repeat purchase, redemption, reactivation and customer lifetime value. 

10 AI-Powered Loyalty Platforms to Consider in the GCC 

Features are summarized from public vendor materials. Confirm AI depth, pricing and integrations with each provider. 

1. Novus Loyalty 

Best for: Enterprise, coalition and channel partner loyalty with built-in AI 

Novus Loyalty is an API-first platform covering customer loyalty, ecommerce rewards, employee and partner incentives, and multi-brand coalition programs. Its AI layer, NoCXy, analyses behavioural signals to personalize offers, recommend redemptions and optimize reward economics in real time. Novus reports 100+ enterprise clients, 187 million loyalty members and 250+ integrations. 

GCC fit: Retail groups, mall operators, banks and distributors that want one engine for customers and partners. 

2. Capillary Technologies 

Best for: Large, multi-brand retail programs 

Capillary has a long Gulf track record. It powered REDTAG’s “rt rewards” launch in the UAE back in 2013. Today it emphasizes AI-led personalization and modular omnichannel loyalty. 

GCC fit: Retail groups running several banners across GCC markets. 

3. Xoxoday Loyalife 

Best for: Customer, channel and influencer programs from one account 

Loyalife supports points, tiers, coalition and dealer rewards, with an AI layer for churn prediction and next-best-action nudges. Xoxoday says its reward catalogue spans 10M+ redemption options across 150+ countries. 

GCC fit: Manufacturers and distributors rewarding partners. Check the depth of local AED and SAR rewards. 

4. Antavo 

Best for: Omnichannel brand loyalty with complex mechanics 

London-headquartered Antavo offers a no-code “AI Loyalty Cloud” and is listed by Gartner as a representative loyalty vendor. It suits brands needing tiers, gamification and experiential rewards. 

GCC fit: Fashion, beauty, hospitality and premium retail. Ask about regional implementation partners. 

5. Comarch 

Best for: Airlines, fuel retail and telecom 

Comarch runs ENOC’s “Yes” Rewards in the UAE, which signed up 200,000+ members in its first month after launching in 2020. 

GCC fit: Large enterprises; assess total cost and timelines. 

6. Gameball 

Best for: Ecommerce and D2C brands 

Gameball combines points, cashback, VIP tiers, referrals and gamified challenges. 

GCC fit: Online-first brands. Verify POS coverage if you also sell in-store. 

7. Yegertek 

Best for: UAE brands that want loyalty technology plus consulting 

UAE-based Yegertek runs Engage365, a loyalty engine built on Microsoft Dynamics 365, with predictive churn scoring, next-best-offer and bilingual Arabic/English experiences. Its client list includes Carrefour, Harvey Nichols, Damas and Al Ansari Exchange. 

GCC fit: Retail, F&B and malls, especially Microsoft Dynamics users. 

8. Related 

Best for: Telecom, banking and coalition programs 

With 11+ years in regional loyalty, Related offers an AI- and fintech-powered, API-first platform deployable on AWS, Azure or Google Cloud, or on-premises. It is PCI DSS certified and lists Ooredoo, KFH and Sela among clients across Saudi Arabia, Kuwait and the UAE. 

GCC fit: Regulated industries needing deployment flexibility. 

9. Easyrewardz 

Best for: Retail CRM and loyalty in one stack 

Easyrewardz bundles real-time loyalty rewards, a customer data platform and WhatsApp commerce in its Zence suite. A 2024 partnership with UAE-based Loyyal added points exchange, with Saudi Arabia and the UAE named as growth markets. 

GCC fit: Retail and BFSI brands. Confirm local delivery and support teams. 

10. Reward360 

Best for: Bank loyalty and rewards marketplaces 

Reward360 powers loyalty, travel and commerce for banks. It reports 7bn+ reward points processed annually, 1,000+ brand partnerships and 105M+ customers engaged, with operations in Bahrain and the UAE. 

GCC fit: Banks and card issuers. Ask about local merchant catalogues. 

Regional Benchmark: ADNOC Rewards 

ADNOC Rewards isn’t software you can buy, but it shows what good GCC loyalty looks like. Members earn points on fuel, shopping, car wash and servicing, climb Silver, Gold and Platinum tiers, and convert points into Etihad Guest miles or Smiles points. According to ADNOC Distribution, membership grew 25% in 2024 and members spend about 20% more per visit. Since September 2025, points also convert with Landmark Group’s Shukran. 

The lesson: Loyalty wins when it fits into frequent, everyday behaviour and lets customers redeem beyond a single category. 

Comparison at a Glance 

How AI Is Changing Loyalty in the GCC 

Customers expect relevance. Deloitte research cited by Exchange Solutions found that over 70% of customers expect personalized loyalty programs, yet only 45% of brands provide them. In practice, AI helps GCC brands: 

• Predict which members are drifting away and trigger timely win-back offers. 

• Recommend rewards members are most likely to redeem. 

• Time campaigns around Ramadan, Eid, White Friday and shopping festivals. 

Always test AI campaigns against a control group, so you reward new behaviour rather than purchases that would have happened anyway. 

Final Thoughts  

Choosing a loyalty platform for the GCC is about more than points, rewards or AI features. The right solution should fit your business model, connect customer touchpoints, support regional requirements and demonstrate measurable business value. 

Shortlist three platforms, compare them against your priorities, and run a pilot with clearly defined success metrics. 

For businesses exploring enterprise, coalition or channel partner loyalty, Novus Loyalty offers a configurable platform with NoCXy AI capabilities designed to support more personalized customer engagement. Explore how Novus Loyalty could support your GCC loyalty strategy.