Novus Loyalty Recognized in the Aspirants Category of Everest Group’s Loyalty Platforms PEAK Matrix® Assessment 2025

Gurugram, August 25, 2025 — Novus Loyalty Limited has been featured in the Aspirants category of Everest Group’s Loyalty Platforms PEAK Matrix® Assessment 2025, which evaluated 23 leading loyalty platform providers globally on vision and capability, and market impact.

The assessment is based on Everest Group’s annual RFI process, provider interactions, client reference checks, and ongoing analysis of the loyalty platform market. Being featured among 23 assessed global providers reflects Novus Loyalty’s growing presence and capability in the enterprise loyalty technology space.

“Being recognized by Everest Group among a global set of loyalty platform providers is an encouraging milestone as we continue to invest in our platform’s capabilities,” said Mr. Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited. “We remain focused on strengthening our technology and expanding our value to enterprise clients across banking, retail, and beyond.”

About Novus

Established in 2011, Novus Loyalty Limited is an AI-powered enterprise loyalty and customer engagement technology company serving 400+ enterprise customers across banking, retail, e-commerce, healthcare, and travel.