Patient retention is one of the most pressing concerns in the healthcare domain. Studies have shown that around 36% of patients have changed their healthcare providers in the past two years. If you ponder over what could be the reason for such devastating attrition numbers, you will find many staggering factors behind patient attrition. To top the list, substandard in-person experience and poor communication are major culprits behind disappointing patients.

In this competitive market, companies across industries are in a race to attract more customers to grow their market presence and sales. Companies are delivering various loyalty programs to customers to keep them engaged while retaining their existing customers. Recently, GNC has launched a healthcare loyalty program “GNC PRO Access” in which they are providing free supplemental healthcare services to members.

Customer satisfaction is crucial for the success of every business. With increasing competition in the market, it is becoming difficult to keep customers engaged with your business for a long time. The more positively a business engaged with its customers, the more referral companies get. This happens in the case of the healthcare industry as well. A well-strategized and personalized level of engagement is likely to garner patient loyalty.