A loyalty program is no longer a choice but an essential aspect for businesses to build stronger customer relationships & retain them in the long run. However, choosing the right type of loyalty program is difficult as it can make or break your business. One of the most common program types is a tier system…

Loyalty programs were intended to be rewards for customers, but over time, they’ve evolved into something much more significant—a huge reservoir of financial and personal information that hackers can’t wait to access. Why? Most loyalty accounts aren’t as secure as bank accounts, but they contain valuable assets—reward points, cached credit card information, and personal information…

As a business owner, you must know the significance of retaining customers in the long run and how it is crucial for business success. Research conducted by Semrush shows that there is a 60% to 70% chance of selling to an existing customer, while only a 5% to 20% chance of closing sales for new…

Loyalties aren’t just for sale anymore. With the advent of more streamlined policies and transactions, the insurance industry is now using loyalty programs to establish long-lasting relationships with customers. Due to rising competition and increasing consumer demands, insurers realize that keeping policyholders is just as crucial as acquiring new ones.   Get Started AI-powered loyalty…

The banking sector has witnessed an immense transformation over the years and many traditional banking models are being disrupted by evolving customer expectations. Research says nearly 80 million Americans will be using digital banking services by 2028- which is almost a quarter of the entire population. This growth in digital banking services has transformed what…

With the increasing number of price-conscious shoppers, discounts, incentives, and loyalty programs are gaining huge popularity. Technological advances allow businesses to adapt and evolve their loyalty programs quickly. Artificial Intelligence, evolving customer demands, and changing business models show the increasing importance of loyalty programs to enhance personalization and deliver exceptional partner experiences. Get Started In…

BFSI is turning out to be a highly competitive space. Every bank, insurance company, and financial services firm is fighting for their slice of the market. The product or service offering alone doesn’t cut it anymore—it’s about getting your sales team motivated and aligned with the bank’s overall strategy. So, how do we do it?…

The high-stakes ecommerce sector is recording competition growing fiercer and customer acquisition costs (CAC) soaring. Amid that classic chaos, a customer retention program isn’t just another business strategy but life support for the businesses that are finding it hard to cut costs and survive in a cluttered market.   Get Started The digital landscape of 2025…

Artificial Intelligence is taking the world by storm, transforming how businesses across various industry verticals work. Over the years, AI technological advances like chatbots, translation tools, etc., have helped organizations achieve higher levels of personalization to boost efficiency and build stronger customer bonds. Many brands like Starbucks use AI analytics to customize rewards programs and…

Meeting the expectations of modern customers is becoming a challenging task for brands across various industry verticals. Whether you are a small coffee shop owner or the biggest retail brand with multiple stores, gaining customer loyalty is a must for all. Over the years, reward programs have evolved tremendously with new technologies unlocking new opportunities…