Loyalty programs have evolved from simple point-based incentives to data-rich ecosystems that store a ton of customer information—personal details, purchase history, and even payment data. Cybercriminals have taken notice—and they’re exploiting the gaps.  Over the last few years, loyalty fraud and data breaches have surged at an alarming rate. Attacks have become more sophisticated, targeting…

Let’s be honest—data security isn’t a box to check anymore. It’s the basis of customer trust. In the rewards and loyalty business, where companies process payment information, personal data, and reward points on a daily basis, security breaches are not only bad news—they’re business killers.  Get Started This is where PCI DSS (Payment Card Industry…

Loyalty programs have become billion-dollar ecosystems, essential customer retention mechanisms for companies in virtually every industry. But there’s a painful reality most loyalty providers won’t share with you: security has lagged behind innovation.   While businesses spend lots of money securing payment systems, loyalty fraud evades detection. Why? Because unlike credit card fraud, loyalty fraud goes…

Loyalty programs were intended to be rewards for customers, but over time, they’ve evolved into something much more significant—a huge reservoir of financial and personal information that hackers can’t wait to access. Why? Most loyalty accounts aren’t as secure as bank accounts, but they contain valuable assets—reward points, cached credit card information, and personal information…

Customer experience (CX) is no longer just a buzzword—it’s the lifeblood of business success. Companies that do it really well excel big time; those who ignore it struggle really hard to keep pace these days. Yet even though they pour lots of resources into customer experience, many companies still don’t quite get it right.   Get…

Online purchases boomed in 2020, with many companies focusing on redefining customer behavior for enhanced digital experiences. Shopping became indispensable with e-commerce stores, and many traditional retailers soon doubled their efforts on online experiences. However, in the annual forecast conducted by the National Retail Foundation, it was found that retail sales increased between 6% and…

Customer rewards are witnessing a revolutionary upheaval. Sephora, Wayfair, and Jollibee, big brands, totally revamped their rewards programs in 2024 around experiential rewards, artificial intelligence-driven personalization, and effortless payment tie-ups. Yet 2025 is going to take these leaps forward.  As consumers’ expectations change, retailers need to redefine the way they interact and thank their customers.…

We live in a highly competitive business world where companies struggle to gain customer loyalty and encourage repeat business. Making use of a basic loyalty program is not enough to make your customers feel valued. Some of the main factors that lead to the failure of such programs are outdated systems, ineffective rewards, and a…

When a travel agent reserves the same hotel group for their customers, time and again. Not because it’s the most economical. Not because it’s the only one. But because they’re rewarded for doing so.   Let’s say a customer repeatedly books with one airline, even if another will offer a lower fare. Why? Because they understand…

Customer loyalty has become hard to earn. Those points-based rewards programs that once kept people motivated are no longer in use. Why? Immediate access, convenience, and personalized interactions are anticipated by consumers and channel partners in 2025. Most traditional programs are not effective as they demand excessive effort from customers, such as carrying a physical…