We all know that attracting new customers is more costly than inducing existing customers to return to your stores. With the growing trend of eCommerce, it has nearly become impossible for businesses to convert them back to their brick-and-mortar shop. Many traditional businesses are moving online to enhance the experience of customers. In this overall…

Today’s customers have a lot of options and availability at their doorstep. Building customer loyalty has become a tough job for brands and businesses in this competitive business environment. Non-standard and unpredictable customer buying behaviors have also triggered the exploration of new ways to build competitive advantages. In the past few years, the loyalty and…

Today, streaming services are booming much more than the expected rate. Now, it is very easy to find quality streaming content. Streaming service providers are investing heavily in content and democratized technology to meet the expectations of the viewers. Instead, audiences have a plethora of places to spend their time and loyalty. The battle to…

Growing your customer base is always a great idea but it pays hard for the brands to lose their valuable customers. Boosting the customer retention rate can increase your profits as existing customers spend more than new customers and increase sales by 25% to 95%. That’s a pretty good motivation to find ways to keep…

Building trust, engagement, and loyalty among customers is not a matter of days, it takes many years to build the commitment level of the audience. Australia is one of the more mature markets in the loyalty space. With 9 out of 10 Australians actively participating in one or more loyalty programs instead major banks in…

Customer loyalty is a buzzword in the retail sector. Financial institutions like- banks and credit unions are fledgling big-box retailer players in the retail marketplace. There is huge competition among them to build loyalty among their customers because digital banking and fintech companies have made it easier for customers to search and switch to new…

With stiff competition in the business world, brands need to know how to target the right audience & promote their services in the right way. If you are new in the market, promotion is one of the most critical processes in marketing to reach your audience and help you focus to attract the right set…

Referral incentives encourage clients to tell their friends about your company. A reward is given to the consumer who made the referral when the person they recommended made their first purchase from your company. These initiatives attract a consistent supply of new clients while converting existing clients into brand ambassadors. With a carefully thought-out referral…

With stiff competition in the market, businesses are struggling to retain customers and win customers’ hearts. Delivering a good product or service is no longer sufficient to have a strong customer retention strategy. Customers today have high expectations with too many options available in the market when it comes to the brands they want to…

Gaining customer loyalty is one of the most essential aspects for every business, irrespective of the industry type they belong to. With the new technological innovations, loyalty programs are progressing and meeting customer expectations with ease. The possibilities of blockchain and NFT loyalty have also expanded and are becoming one of the most exciting innovation…