Retail banks provide a range of loyalty programs in industrialized economies, although many of them have become commodities. To maintain their profitability and competitiveness, banks have been compelled to introduce novel programs. Due to new regulatory trends over the past five years, there has also been a rise in cost pressure. Loyalty programs are seen…

As we know that grocery stores witnessed a huge increase in demand during the pandemic, customers now rely on them to stock their necessary items for day-to-day life. To stand out from the competition, grocery store owners must adopt digital marketing strategies and meet evolving demands of customers more effortlessly. Making use of well-planned grocery…

Startups and small business owners often struggle to make a place in the competitive eCommerce market. That is where value marketing and value-added marketing strategies come into action. What exactly are they, how do they work and what are the benefits they could bring to enhance customer loyalty? Let’s check out everything you must know…

In the ever-evolving landscape of B2B relationships, building customer loyalty is not just a desirable goal but a crucial element for sustainable success. While traditional loyalty programs have long held their place in the B2C realm, a groundbreaking approach has emerged that promises to revolutionize loyalty strategies for B2B businesses: payment-centric customer loyalty. This innovative…

The powerful, genuine connection and bond that customers establish with an organization or brand is referred to as emotional loyalty. It extends beyond transactional loyalty, which is purely based on repeat purchases or convenience. Positive feelings, trust, and a sense of belonging are all components of emotional loyalty that customers associate with a company. It…

Customers today have high expectations, which means brands must prepare to keep up with evolving needs. Successful brands are the ones who build their customer loyalty programs with innovation, customization, collaboration, and sustainability in mind to drive incremental sales and profits in 2023 and beyond. Gone are the days when customers look out for tiered…

Many of you must have come across these two marketing terms that are commonly used by several business sectors i.e. Affiliate and Referral Marketing. Both strategies make use of incentives to drive more revenue but the strategy and techniques used may vary significantly. They make use of incentives to drive new customer revenue but the…

When we talk about marketing, one thing that comes to our mind is brands using new strategies to attract new customers through ads, TV commercials, etc. However, successful brands are the ones that understand that their growth lies in the value of existing customers. Running a powerful Customer Retention Program can help engage existing customers…

Customer behavior is continuously changing with the evolution of technology over the years. Considering that they have access to an ocean of data and are more involved than ever, customers now speak to businesses in an entirely distinct manner. Mobile transactions have increased because of advances in mobile computing that have made it simpler for…

Since any business requires consumers in order to grow, customer acquisition is one of the topics that receive the most attention in the e-commerce world. Customer acquisition can be equated with expensive to maintain, inefficient methodologies like high ad expenses or high prices. However, client acquisition is more than that and may be carefully attained…