In the ever-evolving landscape of B2B relationships, building customer loyalty is not just a desirable goal but a crucial element for sustainable success. While traditional loyalty programs have long held their place in the B2C realm, a groundbreaking approach has emerged that promises to revolutionize loyalty strategies for B2B businesses: payment-centric customer loyalty. This innovative…

The powerful, genuine connection and bond that customers establish with an organization or brand is referred to as emotional loyalty. It extends beyond transactional loyalty, which is purely based on repeat purchases or convenience. Positive feelings, trust, and a sense of belonging are all components of emotional loyalty that customers associate with a company. It…

Customers today have high expectations, which means brands must prepare to keep up with evolving needs. Successful brands are the ones who build their customer loyalty programs with innovation, customization, collaboration, and sustainability in mind to drive incremental sales and profits in 2023 and beyond. Gone are the days when customers look out for tiered…

Many of you must have come across these two marketing terms that are commonly used by several business sectors i.e. Affiliate and Referral Marketing. Both strategies make use of incentives to drive more revenue but the strategy and techniques used may vary significantly. They make use of incentives to drive new customer revenue but the…

When we talk about marketing, one thing that comes to our mind is brands using new strategies to attract new customers through ads, TV commercials, etc. However, successful brands are the ones that understand that their growth lies in the value of existing customers. Running a powerful Customer Retention Program can help engage existing customers…

Customer behavior is continuously changing with the evolution of technology over the years. Considering that they have access to an ocean of data and are more involved than ever, customers now speak to businesses in an entirely distinct manner. Mobile transactions have increased because of advances in mobile computing that have made it simpler for…

Since any business requires consumers in order to grow, customer acquisition is one of the topics that receive the most attention in the e-commerce world. Customer acquisition can be equated with expensive to maintain, inefficient methodologies like high ad expenses or high prices. However, client acquisition is more than that and may be carefully attained…

Talking about the automotive sector, car manufacturers, dealerships, repair shops, and ride-sharing businesses are constantly looking for ways to introduce new, disruptive measures that will not just help to stay afloat but also help to stay ahead of the competition. Automotive Loyalty Programs are becoming a great solution to offer a wide range of next-gen…

Businesses compete ferociously for the allegiance of their clients. It’s not always simple to win a customer’s long-term loyalty, though. Competitive pricing, superior product features, or even a more effortless customer care experience could influence customers to choose a competitor’s brand over yours. Due to a lack of understanding of client retention strategies, many businesses…

Novus Loyalty has won the prestigious award for “Best Use of Innovation in Loyalty Marketing” and “Best Use of AI in Loyalty Technology” at the Customer Fest Show 2023” It is becoming increasingly difficult for brands in a time when customers are bombarded by messages across every channel to attract and engage them. In this…