{"id":78,"date":"2026-07-06T06:21:09","date_gmt":"2026-07-06T06:21:09","guid":{"rendered":"https:\/\/www.novus-loyalty.com\/newsroom\/?p=78"},"modified":"2026-07-14T06:57:09","modified_gmt":"2026-07-14T06:57:09","slug":"novus-loyalty-introduces-nocxy-ai","status":"publish","type":"post","link":"https:\/\/www.novus-loyalty.com\/newsroom\/novus-loyalty-introduces-nocxy-ai\/","title":{"rendered":"Novus Loyalty to Introduce NoCXy AI \u2014 The Intelligence Layer Behind Enterprise Loyalty"},"content":{"rendered":"\n<p><strong>Gurugram, India \u2014 July 6, 2026<\/strong> \u2014 Novus Loyalty Limited is developing <a href=\"https:\/\/www.novus-loyalty.com\/nocxy\/\">NoCXy AI<\/a>, a proprietary artificial intelligence-powered decision engine designed to transform how enterprises engage, reward, and retain customers. The platform is being built using the Company&#8217;s IPO proceeds earmarked for product innovation.<\/p>\n\n\n\n<p><strong>Moving beyond rule-based loyalty<\/strong><\/p>\n\n\n\n<p>Traditional loyalty platforms operate on static, predefined rules. NoCXy AI is designed to introduce an intelligent decision-making layer that continuously analyzes customer interactions across purchase transactions, mobile apps, CRM platforms, websites, and digital channels \u2014 enabling dynamic, individualized engagement strategies instead of one-size-fits-all experiences.<\/p>\n\n\n\n<p><strong>Powered by 12 specialized AI agents<\/strong><\/p>\n\n\n\n<p>At the core of NoCXy AI&#8217;s architecture is a planned suite of 12 specialized AI agents organized into three functional pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Member Experience<\/strong> \u2014 personalization, redemption assistance, retention, conversational engagement<\/li>\n\n\n\n<li><strong>Merchant &amp; Partner<\/strong> \u2014 campaign intelligence, partner onboarding, fraud detection, merchant performance<\/li>\n\n\n\n<li><strong>Platform Intelligence<\/strong> \u2014 data governance, loyalty analytics, rule automation, multi-programme orchestration<\/li>\n<\/ul>\n\n\n\n<p><strong>Driving the next phase of product innovation<\/strong><\/p>\n\n\n\n<p>The platform is expected to strengthen Novus Loyalty&#8217;s enterprise offering by integrating AI, automation, and transaction intelligence into a unified engagement ecosystem for banking, financial services, retail, and other enterprise sectors.<\/p>\n\n\n\n<p><strong>About Novus<\/strong><\/p>\n\n\n\n<p>Established in 2011, Novus Loyalty Limited is an AI-powered enterprise loyalty and customer engagement technology company. It serves 100+ enterprise customers, processes 40+ crore transactions monthly, and supports 4+ crore consumers across India and international markets.<\/p>\n\n\n\n<p><em>This is a general update filed with BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Certain statements in this release are forward-looking and relate to a product currently under development, not yet commercially deployed; actual outcomes, features, or timelines may differ.<\/em><\/p>\n\n\n\n<p><strong>For media\/investor queries:<\/strong> <a href=\"mailto:investor@novus-loyalty.com\">investor@novus-loyalty.com<\/a> | Finportal Investment Pvt. Ltd. (IR Advisor) \u2014 invrel@finportalin.com<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bseindia.com\/xml-data\/corpfiling\/AttachHis\/ee0177f6-acb4-40ac-b740-9a313e9911dc.pdf\" target=\"_blank\" rel=\"noopener\">\ud83d\udcc4 View official BSE disclosure (PDF)<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gurugram, India \u2014 July 6, 2026 \u2014 Novus Loyalty Limited is developing NoCXy AI, a proprietary artificial intelligence-powered decision engine designed to transform how enterprises engage, reward, and retain customers. The platform is being built using the Company&#8217;s IPO proceeds earmarked for product innovation. Moving beyond rule-based loyalty Traditional loyalty platforms operate on static, predefined [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":1,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":81,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/78\/revisions\/81"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/media\/80"}],"wp:attachment":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}