{"id":54,"date":"2026-04-10T08:21:29","date_gmt":"2026-04-10T08:21:29","guid":{"rendered":"http:\/\/localhost\/NV_PR\/?p=54"},"modified":"2026-07-10T11:13:14","modified_gmt":"2026-07-10T11:13:14","slug":"novus-loyalty-wins-bank-of-abyssinia-contract","status":"publish","type":"post","link":"https:\/\/www.novus-loyalty.com\/newsroom\/novus-loyalty-wins-bank-of-abyssinia-contract\/","title":{"rendered":"Novus Loyalty Wins USD 407,500 Contract from Bank of Abyssinia for Enterprise-Wide Loyalty Program"},"content":{"rendered":"\n<p><strong>Gurugram, April 10, 2026<\/strong> \u2014 Novus Loyalty Limited, a technology-driven loyalty and rewards solutions provider, today announced it has received a notification of award from Bank of Abyssinia, Addis Ababa, Ethiopia, for the implementation of an Enterprise-Wide Loyalty Program Management Solution (EWLPMS).<\/p>\n\n\n\n<p>The contract, valued at USD 407,500, covers licensing, implementation, customization, training, and support services for the bank&#8217;s loyalty program rollout.<\/p>\n\n\n\n<p>&#8220;This engagement reflects our growing global footprint and our ability to deliver enterprise-scale loyalty solutions in international markets,&#8221; said Mr. Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited. &#8220;We look forward to strengthening our partnership with Bank of Abyssinia as we execute this project.&#8221;<\/p>\n\n\n\n<p>This marks another milestone in Novus Loyalty&#8217;s expansion into international BFSI markets, following its recent traction with banking clients across the UAE, US, and other regions.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.novus-loyalty.com\/newsroom\/wp-content\/uploads\/2026\/07\/Novus-Loyalty-wins-USD-407500-contract-from-Bank-of-Abyssinia.pdf\" title=\"\">\ud83d\udcc4 View official BSE disclosure (PDF)<\/a>\u00a0<\/p>\n\n\n\n<p><em>This disclosure was also filed with BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gurugram, April 10, 2026 \u2014 Novus Loyalty Limited, a technology-driven loyalty and rewards solutions provider, today announced it has received a notification of award from Bank of Abyssinia, Addis Ababa, Ethiopia, for the implementation of an Enterprise-Wide Loyalty Program Management Solution (EWLPMS). 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