{"id":115,"date":"2026-09-10T08:27:43","date_gmt":"2026-09-10T08:27:43","guid":{"rendered":"https:\/\/www.novus-loyalty.com\/newsroom\/?p=115"},"modified":"2026-09-10T11:47:42","modified_gmt":"2026-09-10T11:47:42","slug":"novus-loyalty-cent-rewardz-delhi-metro-irctc-launch","status":"publish","type":"post","link":"https:\/\/www.novus-loyalty.com\/newsroom\/novus-loyalty-cent-rewardz-delhi-metro-irctc-launch\/","title":{"rendered":"Novus Loyalty Launches CENT Rewardz Redemption on Delhi Metro Sarthi App and IRCTC at Global Fintech Fest 2026"},"content":{"rendered":"\n<p><strong>Mumbai, September 10, 2026<\/strong> \u2014 Novus Loyalty Limited today launched <a href=\"https:\/\/centrewardz.centralbank.bank.in\/\" data-type=\"link\" data-id=\"https:\/\/centrewardz.centralbank.bank.in\/\" target=\"_blank\" rel=\"noopener\">CENT Rewardz<\/a> redemption on the Delhi Metro Sarthi App and IRCTC platform at Global Fintech Fest 2026, enabling Central Bank of India customers to pay for metro and rail travel using their CENT Rewardz points.<\/p>\n\n\n\n<p>CENT Rewardz is Novus Loyalty&#8217;s <a href=\"https:\/\/www.novus-loyalty.com\/bank-loyalty-rewards-program\" data-type=\"link\" data-id=\"https:\/\/www.novus-loyalty.com\/bank-loyalty-rewards-program\">rewards portal built<\/a> for Central Bank of India, enabling customers to earn and redeem loyalty points across everyday transactions. With this new integration, customers can now redeem CENT Rewardz points directly for Delhi Metro ticket bookings via the Sarthi App and for IRCTC train ticket bookings \u2014 extending rewards utility into daily commuting and travel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/www.novus-loyalty.com\/newsroom\/wp-content\/uploads\/2026\/09\/Novus-Loyalty-GFF-Event-1024x741.jpg\" alt=\"\" class=\"wp-image-119\" style=\"aspect-ratio:1.3812825424231796\" srcset=\"https:\/\/www.novus-loyalty.com\/newsroom\/wp-content\/uploads\/2026\/09\/Novus-Loyalty-GFF-Event-1024x741.jpg 1024w, https:\/\/www.novus-loyalty.com\/newsroom\/wp-content\/uploads\/2026\/09\/Novus-Loyalty-GFF-Event-300x217.jpg 300w, https:\/\/www.novus-loyalty.com\/newsroom\/wp-content\/uploads\/2026\/09\/Novus-Loyalty-GFF-Event-768x556.jpg 768w, https:\/\/www.novus-loyalty.com\/newsroom\/wp-content\/uploads\/2026\/09\/Novus-Loyalty-GFF-Event-1536x1112.jpg 1536w, https:\/\/www.novus-loyalty.com\/newsroom\/wp-content\/uploads\/2026\/09\/Novus-Loyalty-GFF-Event-2048x1483.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>&#8220;This launch reflects our vision of making rewards more useful in customers&#8217; everyday lives \u2014 from shopping to now, travel,&#8221; said Mr. Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited. &#8220;By enabling CENT Rewardz redemption on platforms like Delhi Metro Sarthi and IRCTC, we&#8217;re helping Central Bank of India bring loyalty and payments closer together for millions of daily commuters and travelers.&#8221;<\/p>\n\n\n\n<p>The launch was showcased live at the Novus Loyalty booth (Booth JE15, Zone 2, Jasmine Hall) at Global Fintech Fest 2026, held at Jio World Centre, Mumbai from September 8\u201311, 2026, where the Company is participating as a Bronze Partner and Exhibitor.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IRCTC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HD0zfk1LamE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Delhi Metro Sarthi\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hsnzgnmZt_A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai, September 10, 2026 \u2014 Novus Loyalty Limited today launched CENT Rewardz redemption on the Delhi Metro Sarthi App and IRCTC platform at Global Fintech Fest 2026, enabling Central Bank of India customers to pay for metro and rail travel using their CENT Rewardz points. CENT Rewardz is Novus Loyalty&#8217;s rewards portal built for Central [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":2,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/115\/revisions\/120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/media\/116"}],"wp:attachment":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}