{"id":104,"date":"2026-08-04T04:58:22","date_gmt":"2026-08-04T04:58:22","guid":{"rendered":"https:\/\/www.novus-loyalty.com\/newsroom\/?p=104"},"modified":"2026-08-05T04:59:06","modified_gmt":"2026-08-05T04:59:06","slug":"novus-loyalty-hero-housing-finance-agreement","status":"publish","type":"post","link":"https:\/\/www.novus-loyalty.com\/newsroom\/novus-loyalty-hero-housing-finance-agreement\/","title":{"rendered":"Novus Loyalty Signs Master Services Agreement with Hero Housing Finance Limited\u00a0"},"content":{"rendered":"\n<p><strong>Gurugram, August 4, 2026<\/strong> \u2014 Novus Loyalty Limited today announced it has entered into a Master Services Agreement with Hero Housing Finance Limited (&#8220;HHFL&#8221;) to act as HHFL&#8217;s Loyalty Technology and Program Design Partner.<\/p>\n\n\n\n<p>Under the 3-year agreement, Novus Loyalty will design, configure, implement, and manage a comprehensive connector <a href=\"https:\/\/www.novus-loyalty.com\/\">loyalty and rewards ecosystem<\/a> for HHFL, including loyalty strategy and program design, a points accrual engine, referral program, contest and milestone management, gamification, rewards marketplace, an engagement and nudge engine, leaderboards, an administration portal, and MIS &amp; analytics \u2014 aimed at driving connector activation, engagement, lead generation, disbursement growth, referrals, and retention for HHFL. Deployment is expected within 2 weeks of execution.<\/p>\n\n\n\n<p>The engagement follows a recurring, usage-linked revenue model, with consideration growing in proportion to user onboarding and engagement on HHFL&#8217;s platform over the 3-year term \u2014 offering Novus Loyalty a scalable, annuity-like revenue stream in addition to an upfront setup fee.<\/p>\n\n\n\n<p>&#8220;This partnership with Hero Housing Finance reflects the growing demand for purpose-built loyalty infrastructure in the <a href=\"https:\/\/www.novus-loyalty.com\/bank-loyalty-rewards-program\">BFSI and housing finance space<\/a>,&#8221; said Mr. Deepak Tomar, Chairman and Managing Director, Novus Loyalty Limited. &#8220;We&#8217;re excited to help HHFL drive stronger engagement and growth across its connector network.&#8221;<\/p>\n\n\n\n<p>This disclosure was filed with BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bseindia.com\/xml-data\/corpfiling\/AttachLive\/ea262189-41f6-4a1a-a9b8-20f9259adede.pdf\" target=\"_blank\" rel=\"noopener\">\ud83d\udcc4 View official BSE disclosure (PDF)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gurugram, August 4, 2026 \u2014 Novus Loyalty Limited today announced it has entered into a Master Services Agreement with Hero Housing Finance Limited (&#8220;HHFL&#8221;) to act as HHFL&#8217;s Loyalty Technology and Program Design Partner. Under the 3-year agreement, Novus Loyalty will design, configure, implement, and manage a comprehensive connector loyalty and rewards ecosystem for HHFL, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":1,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":105,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/posts\/104\/revisions\/105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/media\/107"}],"wp:attachment":[{"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novus-loyalty.com\/newsroom\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}