# Novus Loyalty > Novus Loyalty is an AI-driven, SaaS-based loyalty program software and rewards platform that helps enterprises, banks, fintechs, B2B/B2C brands, channel partners, and e-commerce businesses automate rewards, boost retention, and drive measurable growth. Powered by its proprietary NoCXy AI intelligence layer, Novus delivers personalized engagement across acquisition, activation, retention, and advocacy stages. Novus Loyalty is trusted by 400+ enterprises globally, processes 100M+ transactions per month, and serves 40M+ consumers. The platform is CMMI, ISO 27001, OWASP, and PCI-DSS certified. Headquartered in Gurugram, India (Novus Loyalty Limited), the company has been building loyalty technology since 2011. ## Products - [Employee & Partner Incentives](https://www.novus-loyalty.com/employee-rewards-platform): AI-driven performance insights that fuel motivation with timely, personalized incentives for teams and partners. - [E-commerce Loyalty](https://www.novus-loyalty.com/ecommerce-rewards-program-software): Smart loyalty infrastructure that converts transactions into repeat buyers and increases lifetime value. - [Customer Engagement Platform](https://www.novus-loyalty.com/customer-engagement-platform): Smart engagement engine using AI to deliver hyper-personalized rewards that strengthen long-term relationships. - [CX Automation Suite](https://www.novus-loyalty.com/customer-experience-automation-platform): AI-powered automation to optimize customer journeys and scale marketing performance. - [Enterprise Loyalty](https://www.novus-loyalty.com/enterprise-loyalty-program): Intelligent, configurable loyalty architecture for seamless expansion across brands and partners. ## Loyalty Programs - [Loyalty Rewards Program Overview](https://www.novus-loyalty.com/loyalty-rewards-program): Overview of all loyalty program types offered by Novus. - [Tiered Loyalty Programs](https://www.novus-loyalty.com/tiered-loyalty-programs): Level-based programs that reward customers as they reach milestones. - [Digital Wallet Loyalty](https://www.novus-loyalty.com/digital-wallet-loyalty-solution): Digital wallet-based loyalty rewards and storage. - [Points-Based Loyalty](https://www.novus-loyalty.com/loyalty-points-program): Classic earn-and-burn points programs. - [Referral Loyalty Programs](https://www.novus-loyalty.com/referral-loyalty-programs): Reward customers for bringing new users to the brand. - [Cashback Loyalty Rewards](https://www.novus-loyalty.com/cashback-loyalty-rewards-program): Cashback and discount-driven loyalty programs. ## Platform Capabilities - [White Label Loyalty Software](https://www.novus-loyalty.com/white-label-loyalty-software): Fully brandable, white-label loyalty platform. - [Loyalty Engine](https://www.novus-loyalty.com/customer-loyalty-program-engine): Core engine powering Novus loyalty programs. - [Campaign Management](https://www.novus-loyalty.com/customer-loyalty-campaign-management): Build, launch, and manage loyalty campaigns. - [Rule Engine](https://www.novus-loyalty.com/loyalty-program-software-rule-engine): Flexible rule engine for defining earning, burning, and tier logic. - [BI Reporting](https://www.novus-loyalty.com/loyalty-program-reporting): Business intelligence and analytics for loyalty programs. - [Gamification Elements](https://www.novus-loyalty.com/loyalty-program-gamification-rewards): Game mechanics for higher engagement. - [SaaS-Based Loyalty](https://www.novus-loyalty.com/saas-loyalty-program): SaaS deployment of the Novus loyalty platform. - [Rewards Marketplace](https://www.novus-loyalty.com/loyalty-rewards-marketplace): Catalog of rewards, vouchers, and redemption options. - [Offer Management](https://www.novus-loyalty.com/loyalty-program-offers-management): Manage offers, promotions, and discounts. - [Gift Card Management](https://www.novus-loyalty.com/loyalty-program-giftcard-management): Issue and manage gift cards inside loyalty programs. ## Industry Solutions - [Loyalty Solutions Overview](https://www.novus-loyalty.com/loyalty-program-software-solution): All industries Novus serves. - [Automotive Loyalty](https://www.novus-loyalty.com/automotive-loyalty-software-solution): Loyalty for dealers, service centers, and automotive customers. - [Healthcare Loyalty](https://www.novus-loyalty.com/healthcare-loyalty-software): Patient engagement and retention programs. - [Retail Loyalty](https://www.novus-loyalty.com/retail-loyalty-program-provider): Omnichannel retail loyalty software. - [Banking Loyalty](https://www.novus-loyalty.com/bank-loyalty-rewards-program): Loyalty programs for banks and financial institutions. - [Travel Loyalty](https://www.novus-loyalty.com/travel-loyalty-software-solution): Loyalty for airlines, hotels, and travel brands. - [Restaurant Loyalty](https://www.novus-loyalty.com/restaurant-loyalty-program-platform): Loyalty programs for restaurants and food service. - [Channel Partner Program](https://www.novus-loyalty.com/channel-partner-program): Incentive programs for distributors and channel partners. ## Use Cases - [B2B Loyalty Platform](https://www.novus-loyalty.com/b2b-loyalty-platform): Loyalty designed for B2B accounts and long-term relationships. - [B2C Loyalty Program](https://www.novus-loyalty.com/b2c-loyalty-program): Personalized rewards to drive consumer repeat purchases. - [Brand Loyalty](https://www.novus-loyalty.com/brand-loyalty): Programs designed to deepen brand affinity. - [Member Rewards Program](https://www.novus-loyalty.com/member-rewards-program): Member-focused rewards and benefits. ## Resources - [About Us](https://www.novus-loyalty.com/about-us): Company background and mission. - [Clients & Testimonials](https://www.novus-loyalty.com/clients-testimonials): Customer reviews and partner brands. - [Case Studies](https://www.novus-loyalty.com/case-studies): Real-world results from Novus deployments. - [Blog](https://www.novus-loyalty.com/blog/): Articles on loyalty strategy, trends, and best practices. - [Partner Program](https://www.novus-loyalty.com/loyalty-solution-partner-program): Information for solution and reseller partners. - [Integrations](https://www.novus-loyalty.com/loyalty-partner-integrations): 250+ integrations with CRMs, ERPs, ePOS, and more. - [Loyalty Value Calculator](https://www.novus-loyalty.com/business-loyalty-value-calculator): Calculate the business value of a loyalty program. - [How It Works](https://www.novus-loyalty.com/how-it-works): Overview of how the Novus platform is deployed. ## Engagement & Sales - [Pricing](https://www.novus-loyalty.com/loyalty-program-pricing): Pricing plans for Novus Loyalty. - [Request RFP/RFI](https://www.novus-loyalty.com/rfp-rfi): Submit a request for proposal or information. - [Book a Demo](https://www.novus-loyalty.com/demo): Schedule a personalized product demo. - [Get Started](https://www.novus-loyalty.com/get-started): Begin onboarding with Novus. - [Contact Us](https://www.novus-loyalty.com/contact-us): Reach the Novus team. - [Investor Relations](https://www.novus-loyalty.com/investors/investor-relations): Information for current and prospective investors. ## Optional - [Privacy Policy](https://www.novus-loyalty.com/privacy-policy): How Novus handles personal data. - [Terms & Conditions](https://www.novus-loyalty.com/terms-and-conditions): Terms of service for the Novus platform. - [Sitemap](https://www.novus-loyalty.com/sitemap-index.xml): Full XML sitemap index. - [LinkedIn](https://www.linkedin.com/company/novus-loyalty/): Novus Loyalty on LinkedIn. - [YouTube](https://www.youtube.com/@novus-loyalty): Video content and product walkthroughs.