It’s the time when we are experiencing a sharp rise in pricing of everything from raw materials to end-consumer services and it’s the hardest thing to tell your customers. But, turning to reality, inflation affects most aspects of the economy and absolutely no business is immune to it. What exactly is the inflation chart? Let’s…

Having an effective customer loyalty strategy is essential to win customers’ hearts and make them choose your brand over competitors again and again. Having the right information about the right people i.e. your customers at the right time is what you need to plan a loyalty strategy. Many marketing professionals struggle to understand users’ behavior,…

Season sales make a great profit, and both brands and customers benefit from the same. For the customers, it’s a superb option to shop for smart deals and discounts, and for the brand it’s a great chance to get their products sold in one go, catering to the highest footfall. Seasonal sales, offers, etc. play…

Irrespective of which industry you belong to, gaining customer loyalty with a boost in sales is what every business look for! However, with stiff competition in the market that offers similar services like yours, it can be hard to make a presence and gain a competitive advantage. That is why a well-planned strategy that understands…

Just like the earlier recession wave which shook the entire world, we may be under another wave of recession super soon, and why do we say that? There are numerous concerning financial and economic statistics which bring in a relatively higher probability that the world is heading towards a recession. Though the intensity isn’t predictable…

When it comes to giving a gift to your colleagues, friends, or families, many of us find it quite challenging to give something that they will like. As a consumer, there is always pressure to get the right gifts for someone you care about. Similarly, eCommerce brands struggle a lot to meet the needs of…

As the regular customers, we tend to buy almost everything based on genuine reviews, considering the limited pocket and grossing prices around, better to look at the opinions of the previous buyers. To keep the shoppers coming back and generate sustainable brand growth, most of the leading brands are incorporating customer retention programs or taking help of…

Talking about the eCommerce brands, the returns & exchanges are the common things that every business owner deals with. These happen more often during the holiday season and they can be quite pricey. As per the research by Forbes, the 2020 holiday season had the total value of returned items about $47 to $57 billion.…

Acquisition and retention are the two major challenges every brand or merchant go through during their product sales and marketing. To bring in more customers on boarded , there should be something to reward them and make them feel they’re valued enough. However, most of the brands already have their strategy line ready to launch…

Customer Loyalty is what businesses look for to succeed in their ventures! However, it’s not a child’s play to be everyone’s favorite with the wide range of options available in the market today. Developing a dedicated program based on your target audience’s needs and preferences is what you need to boost your sales and increase…