Living in the data-driven world, businesses need to collect data to understand their customers’ needs precisely for more relevant offerings, which eventually will lead to a higher customer retention rate. The first step is to find out the best ways to collect customer data and use them effectively. A customer Data Platform (CDP) is a…

Every business model relies on channel partners and secondary sales channels. From big distributors, sub-distributors, and wholesalers to retailers and then end consumers, the distribution networks operated and owned by large FMCG companies depend highly on their channel partners. Building a good relationship with your channel partners is essential for your business success and to…

Digital gift cards are offered by many businesses and that might include your as well! This can be a way to reward employees, incentivize partners and pave a way for rewarding the customers as well. Gone is the classic era when physical gift cards carried at most importance, it’s a digitally evolved century where paper-intensive…

The online shopping experience is a traditional aspect, customers now require a step more to it. Omnichannel connectivity or staying connected with a brand through multiple mediums is one of the greatest strategies we can fix in. Customers today are willing to have a similar level of communication with a brand whether they are visiting…

Living in the digital world, we rely on different online businesses to complete our day-to-day tasks. Many eCommerce brands are struggling to grab the attention of their hard-earned customers and that is where a well-planned loyalty program for your retail business is a must. Online shopping has never been this competitive! To make sure that…

Amongst the tons of marketing tactics to be considered, implementing loss aversion bias is an excellent option to enhance customer experience. When we’re talking about starting out a successful marketing campaign, as a business it’s important to know what your customers want. Every customer, every single day makes choices and they have certain parameters to…

We all know that customer loyalty plays a very important part in the success of any business irrespective of the industry type. As compared to customer acquisition, retention of customers is quite cheaper and also helps tremendously in delivering higher ROI. Additionally, it is hard to acquire new customers every time but you can keep…

Maximizing CLV is quite a buzzword these days and why not, it’s the only business goal one must consider in terms of accelerating business outcomes. Business owners are regularly finding better strategies to create value for their customers. Measuring the customer lifetime value is generally associated with having a customer retention program in place, but…

Loyalty programs are becoming an essential part of every business sector to win customers’ hearts and retain them for a longer time. It is not new for the airline and hotel industries! Back in the 1980s, American Airlines introduced AAdvantage, one of the first travel loyalty programs, and soon after, hotel chains followed by coming…

We all know customers are bound to come and go, but as a business owner, you would want them to stay as long as possible. Irrespective of which industry you belong to, customers are the backbone of any business. Without customers, your organization will lose its purpose! In the competitive world of business, attracting and…