Living in the competitive business era, brands are struggling to make a difference. Talking about the retail media landscape, retailers must compete to capture a loyal customer base that chooses their brands again and again over the competitors. Building a retail loyalty program that is driven by exceptional personalization is one of the crucial steps…

We live in a highly competitive business era where brands are struggling to win customers’ hearts and make them choose you again and again. Loyalty platforms act as a helping hand to acquire new customers as well as retain existing ones. With the increase in the adoption of loyalty solutions, loyalty marketing is also gaining…

We know Christmas is near and everyone is excited about the holidays. Yes, the most wonderful time of the year is almost here! Snow covered the ground, pine trees covered in lights, stockings hung by the chimney, and all the glitters. There’s a lot to be excited about in holidays and that goes double for…

As we witness increasing demand for member benefits programs, more and more brands are making use of loyalty programs that provide third-party offers to their members such as discount movie tickets, gift cards, accommodation, experiences, and lots more. However, brands struggle a lot to leverage third-party aggregators and best serve their business goals. With the…

Everyone must be aware of Apple’s recent updates on iOS 16 that are heavily centered on data privacy. This new update comes with many new features focused specifically on personalization that will transform the way users experience iPhones. Customers have become more protective than ever when it comes to the brands they interact with and…

With the increasing demand for loyalty programs in the marketing sector, there is a growing concern regarding customer loyalty fraud. This means more and more loyalty programs are becoming an attractive target for digital fraudsters. Though loyalty program fraud is not a new thing, we must find an effective way to make your loyalty program…

We cannot deny the importance of customer loyalty for businesses that are struggling to make a place in the competitive era. For this, businesses put efforts to make customers aware of rewards by using a wide range of tempting rewards. However, they often forget about the redemption experience that they are offering to them, which…

Winning customers’ hearts is becoming difficult every year for businesses due to stiff competition in the market. Rewards and incentives act as an effective way to incentivize customers in their journey and make them choose your brand over competitors. From delivering extraordinary customer experiences to acquiring new customers to brands rewarding customers to gain the…

Many eCommerce brands are struggling to attract new customers and retain existing ones in long run due to the highly competitive business world. The marketing team of eCommerce businesses is finding themselves in a very difficult situation as they witnessed an increase in demand for new customers from paid acquisition channels in the eCommerce sector.…

With the stiff competition in the eCommerce world, getting new customers is always a struggle for many business owners. As we have witnessed a huge rise in acquisition costs, businesses are looking for a smart and scalable way to increase their customer base and boost sales every month. Recurring revenue business models are used by…