In this digital age, data is the most valuable asset that a company has for its potential customers. With the constant shift in technology and computational power, the landscape of customers’ data privacy and security used and collected by organizations is constantly shifting. Loyalty programs are one of the most important tools in obtaining customer…

We all know the growing importance of gaining customer loyalty for brands to truly succeed. This means we are all familiar with loyalty points, rewards, cashback program, etc. and many even use them regularly. However, it has been noted that there are several loyalty programs in the market with reward offerings that participants are not…

Living in the highly competitive business landscape, customer retention, and loyalty play a main role for brands looking for long-term success. This is especially true for customers in Australia who have higher expectations than ever. Loyalty strategies that worked years ago may not work for today’s customers. To win Australian customers ‘hearts, it is crucial…

In an era marked by the proliferation of eCommerce apps, businesses are in the race to drive more sales. Average order value (AOV) refers to the mean amount spent every time a customer places an order through an eCommerce platform. It is one such metric that every eCommerce app owner wants to enhance so that…

As technological advances, computational power, and societal expectations evolve, the way businesses collect and use data and personal information also changes. To deliver exceptional digital experiences for customer loyalty, businesses must focus on the vast reservoir of information that fuels our interconnected world with every click, transaction, and interaction. With the evolution of AI models…

Today, online shopping is the need of everyone to get their favorite products at a cost-effective price. Signing up for rewards and exclusive deals is a no-brainer for online shoppers who look for better savings on their shopping. Klarna is one such shopping destination for millions of people around the world. They have launched a…

Customers’ happiness and satisfaction play a huge role in retaining them for a long time and ensuring success in any business, irrespective of the industry they belong to. However, with tough competition in the market, making use of loyalty program need special strategies to target the right set of customers. Businesses are becoming aware of…

If you are a business owner struggling to make a strong presence in the competitive retail market, you need to create a reward program with the right targeting. We all know the increasing number of retail stores and supermarkets over the years, which is leading to tough competition in the market. In such a scenario,…

Customer loyalty is an essential part of every business irrespective of the industry. Without happy customers, no business can truly succeed, so developing customer loyalty and retention strategies is a must for the company’s growth.

Customer loyalty program for retailers is expected to unleash significant value for businesses across the world by increasing sales, productivity, and brand affinity. Why then do they not act upon this? Well, customer loyalty points programs are being implemented by more businesses (at a pace of 9% annually), yet only about 50% of customers actively…