Living in today’s competitive business world, organizations often struggle to bring customers across the globe closer to one another. The only thing that can help is the art of effective marketing, which focuses on both individual bonds and cultural understanding. Using a one-size-fits-all marketing approach will not be quite effective as every customer is different…

In today’s digital world, customer loyalty and retention play a significant role crucial to help businesses thrive. As the traditional approach of price and quality offerings no longer helps to attract and retain customers, businesses must now focus on reimagine customer loyalty where consumers expect personalized services, valuable offerings, relevant rewards, and more. To cater…

The biggest retail event of the year is over, and it has left e-commerce businesses with a big challenge: customer retention. With lucrative offers, mind-boggling deals, and huge marketing spending, you must have onboarded a good number of new customers. With that surge, there are significant odds that these new customers will turn out to…

We are hardly three weeks away from Black Friday Cyber Monday (BFCM 2023), and it’s safe to assume that endless hours have been spent streamlining lead engagement and setting up the right communication flows. As an e-commerce business owner, you must be geared up to make the most of this high-stakes shopping season. Before we…

Having a loyalty program for a business is no longer an option, but a mandatory step to build and nurture a dedicated customer base. However, building a successful loyalty program with a unique edge takes experts’ guidance and a well-executed plan to meet evolving customer needs and market demands. Go beyond points and rewards to…

The past decade has changed the way the banking sector works. With technology and digitalization taking almost every sphere by storm, banking has also been brought to customers’ fingertips. When banking with a financial institute, a customer looks for data and money safety. On top of that, the global recession, low-interest rates, expensive loans, and…

Nike is undoubtedly one of the biggest athletic footwear and apparel brands loved by many customers across the world. The brand relies on its exclusive membership loyalty program to give access to inspiration, community, and exclusive Nike Products along with immense benefits and enhanced retail experiences with purchases. In 2021, the Nike loyalty program was…

A successful leader isn’t someone who just holds the position of authority, but someone who partners with their employees to serve the customers. Trust and loyalty are two-way streets. The return on trust is always higher than the cost of mistrust. Build Trust and Loyalty in the modern business era to tie the knot around…

The airline industry has grown rapidly over the years and more customers are looking forward to loyalty programs that offer rewards that are relevant and valuable. Though loyalty programs can be a great help in fostering customer loyalty, it is essential to keep in mind some of the main aspects before investing in a loyalty…

Marketing is what drives an e-commerce brand toward sustainable growth. As an e-commerce brand, you would agree that marketing is the real dealmaker. From generating new leads to retaining old customers, marketing does the job as needed and adds to the business’s revenue to a great extent. However, it is as important to measure the…