Whether a big brand or a startup, every business is facing one major struggle—soaring customer acquisition costs. While big brands can afford big marketing budgets, small businesses often struggle to take out big amounts for marketing. Having too high a CAC directly impacts your profits. Small businesses and startups usually face challenges around limited capital,…

We know how essential it is for businesses to gain customer loyalty in the competitive business market era. A well-executed loyalty program can be an excellent investment for any business irrespective of their industry verticals. Still, it can be challenging for many business owners to make their loyalty programs survive and sustain. Understanding different loyalty…

Partnering with another brand to roll out enhanced loyalty benefits is a great idea to engage and retain customers. An airline might team up with a hotel chain to reward their loyal customers with the best stay experiences. Or a travel booking app can partner with a car rental company to facilitate two-way benefits. The…

With the current state of the economy, there is a possible chance of recession, expensive debt, an unstable banking system, and other mishaps. This means, businesses must prepare themselves with the best Loyalty Programs as customers may not have lots of money in the current situation and sales can be quite challenging. Securing repeat purchases…

Evolving customer expectations, higher operational costs, and inflationary pressures; the post-pandemic times have not been easy for businesses trying to sustain themselves in a competitive environment. Customer acquisition has become a stingy task for businesses, with massive marketing costs going into it with no assurance of success. In the past few years, businesses have started…

A well-designed loyalty program for your business is no longer an option but a necessity to attract customers and retain them in the long run. However, with thousands of programs available in the market today, it is crucial to offer loyalty membership benefit programs that can drive member value and boost engagement. For instance, if…

It’s not ease or convenience that tops the chart in building bank loyalty programs, but the customer experience (CX) determines whether customers stay with a banking business or leave. A recent study showed that CX has a greater impact on customer loyalty than convenience or other benefits. Bank loyalty programs work a bit differently than…

Making your customers stay for the long run is one of the most difficult tasks that every business is dealing with. With non-stop competition for customer trust and loyalty, businesses across several industries are continuously looking for innovative ways to enhance the customer journey and keep it relevant. Gone are the days when brands had…

We all know the economic outlook is getting gloomier due to ongoing inflation in many big organizations, which is driving brands and customers to look for value. Another focus is the deployment of a more cost-effective marketing and loyalty approach with lesser wastage and more certainty of a positive customer experience. To grow and thrive…

Employee attrition is a painful reality for every business. Employee loyalty is not a buzzword but the only essential that can help you battle employee turnover. What determines employee loyalty? Is it monetary benefits, perks, or benefits? Identifying the actual pain points of employees can help you craft a befitting loyalty strategy. Tax exemptions are…